Four distinct waters.One quality platform.Built to scale.
Four finished products share one quality and production backbone.Each one serves a distinct consumer role, nutrition profile and use occasion.Together they create one scalable AVIX Water platform for launch and growth.
Each product has a distinct consumer role, sugar position, product status and priority channel, while remaining part of one coherent AVIX Water portfolio and operating strategy.
01
Mineral water
Sugar
None
Position
Defined whole-water quality
Priority channels
Hospitality · corporate · retail · direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final composition and coreverification complete
02
Vitamin water: regular
Sugar
Regular format
Position
Vitamins, flavour and convenience
Priority channels
Retail, hospitality, direct-to-consumer
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete
03
Vitamin water: zero sugar
Sugar
Zero sugar
Position
Selected vitamins · clean taste profile
Priority channels
Retail, fitness, hospitality, direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete
04
Vitamin D + calcium water
Sugar
Zero sugar
Position
Defined vitamin D + calcium proposition
Priority channels
Selected retail, corporate and direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete
Market-specific labels and benefit wording will use only claims permitted by applicable food and beverage regulation.
02 · Platform logic
Different formulas.One operating backbone.
The formulas remain distinct, but the same qualified treatment, quality, filling and release capabilities can support each finished specification across the AVIX Water portfolio.
01
Source control
Characterise the starting water.
02
Purification
Create a dependable base.
03
Product finishing
Apply each finished specification.
04
Quality release
Verify every commercial batch.
05
Packaging
Use the matched bottle and closure system.
06
Distribution
Serve defined channels and formats.
03 · Packaging & price architecture
One water standard.Two packaging formats.
One quality standard, delivered through two formats designed for distinct channels and price points.
Science-led qualityDeliberate mineral formulation, controlled purification and remineralisation.
Premium, not commodityPositioned above mass-market bottled water, not built to compete on the lowest shelf price.
International benchmark, local productionPremium-quality ambition at a more accessible local price than many imported alternatives.
Premium format
Glass bottle
BDT 100
Premium hospitality
Corporate & gifting
Selected premium retail
Everyday format
Biodegradable bottle
BDT 50
Everyday retail
Direct distribution
Higher-volume channels
04 · Portfolio value
One flagship.Several growth paths.
Each extension reuses capabilities created by the flagship, allowing AVIX to add new consumer propositions without rebuilding the operating platform from zero.
Brand anchor
Mineral water establishes the AVIX name and everyday consumer relationship.
Shared economics
Common quality, manufacturing and distribution systems reduce duplication.
More occasions
Functional products add flavour, nutrition choices and new channel opportunities.