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Compositions completeUK designedLaunch preparation
AVIX Water

One platform · four products

Four distinct waters.One quality platform.Built to scale.

Four finished products share one quality and production backbone. Each one serves a distinct consumer role, nutrition profile and use occasion. Together they create one scalable AVIX Water platform for launch and growth.

Four AVIX Water product concepts: mineral water, vitamin D plus calcium water, vitamin water zero sugar and vitamin water regular

01 · Product range

Four products.Four clear roles.

Each product has a distinct consumer role, sugar position, product status and priority channel, while remaining part of one coherent AVIX Water portfolio and operating strategy.

AVIX Mineral Water
01

Mineral water

Sugar
None
Position
Defined whole-water quality
Priority channels
Hospitality · corporate · retail · direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final composition and coreverification complete
AVIX Vitamin Water Regular
02

Vitamin water: regular

Sugar
Regular format
Position
Vitamins, flavour and convenience
Priority channels
Retail, hospitality, direct-to-consumer
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete
AVIX Vitamin Water Zero Sugar
03

Vitamin water: zero sugar

Sugar
Zero sugar
Position
Selected vitamins · clean taste profile
Priority channels
Retail, fitness, hospitality, direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete
AVIX Vitamin D plus Calcium Water
04

Vitamin D + calcium water

Sugar
Zero sugar
Position
Defined vitamin D + calcium proposition
Priority channels
Selected retail, corporate and direct
Formats
Glass BDT 100 · plannedbiodegradable BDT 50
Status
Final formulation and coreverification complete

Market-specific labels and benefit wording will use only claims permitted by applicable food and beverage regulation.

02 · Platform logic

Different formulas.One operating backbone.

The formulas remain distinct, but the same qualified treatment, quality, filling and release capabilities can support each finished specification across the AVIX Water portfolio.

01

Source control

Characterise the starting water.

02

Purification

Create a dependable base.

03

Product finishing

Apply each finished specification.

04

Quality release

Verify every commercial batch.

05

Packaging

Use the matched bottle and closure system.

06

Distribution

Serve defined channels and formats.

03 · Packaging & price architecture

One water standard.Two packaging formats.

One quality standard, delivered through two formats designed for distinct channels and price points.

  • Science-led qualityDeliberate mineral formulation, controlled purification and remineralisation.
  • Premium, not commodityPositioned above mass-market bottled water, not built to compete on the lowest shelf price.
  • International benchmark, local productionPremium-quality ambition at a more accessible local price than many imported alternatives.
Premium format
AVIX Water bottle shown in the premium glass format

Glass bottle

BDT 100
  • Premium hospitality
  • Corporate & gifting
  • Selected premium retail
Everyday format
AVIX Water bottle shown in the planned everyday biodegradable format

Biodegradable bottle

BDT 50
  • Everyday retail
  • Direct distribution
  • Higher-volume channels

04 · Portfolio value

One flagship.Several growth paths.

Each extension reuses capabilities created by the flagship, allowing AVIX to add new consumer propositions without rebuilding the operating platform from zero.

Brand anchor

Mineral water establishes the AVIX name and everyday consumer relationship.

Shared economics

Common quality, manufacturing and distribution systems reduce duplication.

More occasions

Functional products add flavour, nutrition choices and new channel opportunities.

Next page · The opportunity

The products are ready.Now comes the scale.

See how a defined four-product platform can move from completed development into manufacturing, market entry and commercial growth.

Explore the opportunity