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Compositions completeUK designedLaunch preparation
AVIX Water

Science-led mineral & functional water

Purified precisely.Avix Waterfor everydayhydration.

A UK-developed platform built around controlled purification and a defined finished composition. Four finished products share one disciplined quality and production system. Designed for everyday hydration, scalable manufacture and selective market growth.

AVIX Water mineral-water bottle concept based on the supplied bottle design
4 ProductsFinished formulations
VerifiedCore product testing complete
1 PlatformShared production system
Bangladesh → GCCLaunch first, expand selectively

01 · The scientific need

Water can be clean,yet still be incomplete.

Purification removes contaminants and can reduce natural minerals. AVIX considers both purity and the composition of the finished water.

01

Purification

Purification can change the mineral profile.1

Reverse osmosis can reduce calcium, magnesium and other dissolved minerals.

02

Composition

Calcium and magnesium matter.2

Both are essential dietary minerals with recognised roles in normal body function.

03

Finished quality

Purity is only part of the finished-water profile.1–2

Composition, consistency and transparent labelling complete the quality picture.

04

Long-term intake

Very low-mineral water has been associated with cardiovascular risk.3

WHO reviews evidence linking higher magnesium in drinking water with lower cardiovascular-disease risk, particularly sudden cardiac death.

The AVIX principle Purify the water. Define the composition. Verify the quality. Label it clearly.
EvidenceScientific references & supporting evidence
01

WHO. Nutrients in Drinking Water (2005)

Expert review covering nutrients in drinking water, demineralisation, remineralisation and treatment-related changes in composition.

View WHO source ↗
02

WHO. Calcium and Magnesium in Drinking-water (2009)

Expert report on calcium, magnesium, drinking-water treatment and their contribution to dietary mineral intake.

View WHO source ↗
03

WHO. Health Risks from Drinking Demineralised Water (Chapter 12, 2005)

WHO review of long-term demineralised-water intake, including epidemiological evidence on drinking-water magnesium, cardiovascular disease and sudden cardiac death.

View WHO report ↗

02 · Bangladesh evidence

Bangladesh evidence.Why composition matters.

A peer-reviewed Bangladesh study found very low dissolved-mineral content in local bottled-water samples. Calcium and magnesium are two indicators of the wider water profile. 1–3

CalciumLiterature context: minimum 20 mg/L · optimum 40–80 mg/L
Mean mg/L
Local bottled brands23 samples
2.52ref. minimum 20 mg/L
Imported brands2 samples
120.00ref. minimum 20 mg/L
Tube-well water3 samples
53.45ref. minimum 20 mg/L
Zamzam samples3 samples
100.67ref. minimum 20 mg/L
MagnesiumLiterature context: minimum 10 mg/L · optimum 20–30 mg/L
Mean mg/L
Local bottled brands23 samples
2.40ref. minimum 10 mg/L
Imported brands2 samples
15.10ref. minimum 10 mg/L
Tube-well water3 samples
32.05ref. minimum 10 mg/L
Zamzam samples3 samples
38.46ref. minimum 10 mg/L
Evidence Scientific references & supporting evidence
01

Uddin et al. Water 13, 2026 (2021)

Peer-reviewed assessment of bottled and unbottled drinking water in Bangladesh; the source for the displayed local bottled-brand, imported-brand, tube-well and Zamzam mineral results.

View paper ↗
02

WHO. Nutrients in Drinking Water (2005)

Technical context for demineralisation, remineralisation and mineral composition after water treatment.

View WHO source ↗
03

WHO. Calcium and Magnesium in Drinking-water (2009)

Expert report providing context on calcium and magnesium in drinking water and treatment.

View WHO source ↗

03 · The AVIX response

One quality system.Four visible standards.

AVIX turns water science into one controlled operating system, linking product specification, quality controls and commercial production without losing clarity at scale.

01
P

Purity

Control source, treatment and hygienic filling.

02
C

Composition

Define the finished mineral, nutrient and sensory profile.

03
V

Verification

Confirm chemistry, microbiology, stability and packaging.

04
T

Transparency

Translate the verified specification into clear market labels.

04 · One controlled platform

One controlled platform.Four ready-to-scale waters.

One controlled base supports a premium mineral water and three functional waters. Shared quality, packaging and production capabilities create a practical route from flagship launch to portfolio growth.

Shared platformSource control · purification · finished specifications · quality release · packaging · distribution
01Premium mineral waterEveryday flagship
02Vitamin D + calcium waterZero-sugar functional format
03Vitamin water: zero sugarFlavour and vitamins, no added sugar
04Vitamin water: regularAccessible functional hydration
Explore the product architecture
Four AVIX Water bottle concepts: mineral water, vitamin water regular, vitamin water zero sugar, and vitamin D plus calcium water

05 · Commercial opportunity

Bangladesh first.Built to scale.

Launch in Bangladesh, prove repeat demand and operating economics, then extend selectively into GCC markets as the evidence supports it.

01Build

Qualify plant and supply.

02Launch

Mineral water in Bangladesh.

03Prove

Repeat orders and margins.

04Extend

Add functional waters.

05Scale

Selected GCC channels.

Two formats

One AVIX water-quality standard.

Different packaging roles for distinct channels and price points.

Premium glassPremium channels BDT 100
  • Premium hospitality
  • Corporate & gifting
  • Selected premium retail
Same standardOne quality system behind both formats.
Controlled purificationRemineralisationFinished specification
Everyday biodegradable PETEveryday channels BDT 50
  • Everyday retail
  • Direct distribution
  • Higher-volume channels
Premium by design

Not competing with commodity water.

AVIX combines a scientifically considered mineral profile, controlled quality and premium packaging to create a locally produced water benchmarked against international premium products.

1 → 4One platform
four products
2 tiersPremium +
accessible
BD → GCCLocal proof
regional scale
Premium enough to differentiate.
Accessible enough to scale.

06 · Product readiness

Product ready.Execution next.

A single readiness dashboard separates completed product work from the manufacturing, launch and commercial execution still required to move AVIX Water confidently into market.

Complete01

Final compositions

Finished specifications, ingredients and sensory targets.

Complete02

Core verification

Chemistry, microbiology, stability and packaging verified.

Prepare03

Market readiness

Labels, registrations andsupplier documents ready.

Transfer04

Production transfer

Plant qualification, batch controls and supply readiness.

Launch05

Channel rollout

Focused launch, demand testing and repeat-purchase learning.

07 · Scientific leadership

Built by a scientist.Structured for scale.

Dr Md Arif Sheikh brings more than 20 years of scientific research and company-building experience. AVIX Water applies a simple discipline: define the product, control the variables, document the evidence and build a repeatable system.

20+years of scientific experience
47protein structures solved
4finished water products
Dr Md Arif Sheikh, founder of AVIX Water

Next page · The science

Start with the water.Understand the standard.

Discover the science behind mineral balance, controlled purification and the quality standard that defines every AVIX Water product.

Explore the science